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Seventeen Tries E-Commerce Widgets

  • Mashable, Tuesday, August 21, 2012 11:08 AM

Seventeen magazine has started using e-commerce widgets that ask users to "shop now" in support of the anti-bullying group Stomp Out Bullying. Mulu is powering the widgets. If readers click through and make a purchase, Mulu and the nonprofit will each get a portion of the affiliate commission. But the program has drawbacks -- including that consumers must leave in order to check out. Mashable also reports that a Seventeen reader complained that Mulu doesn't always take people to sites with the cheapest prices.

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