Top 10 DMAs in which adults who consider themselves techno-phobes reside:
- Greenwood-Greenville, MS
- Meridian, MS
- Columbus-Tupelo-West Point, MS
- Monroe-El Dorado, LA-AR
- Alpena, MI
- Bluefield-Beckley-Oak Hill, WV
- Laredo, TX
- Clarksburg-Weston, WV
- Presque Isle, ME
- Albany, GA
* Have little or no interest in purchasing advanced technology products or services. They are suspicious of computers, the Internet and technology in general.
Source:
GfK MRI’s 2011 Market-by-Market Study
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