• by Staff Writers , September 6, 2012

Before this campaign, NetBase was known as a social media insight and analysis company for market researches. SXSW marked a “coming out” party for the company to rebrand itself as an “enterprise social intelligence platform” that target Fortune 500 enterprises. The core of the campaign features a “What Women Want” infographic, stickers, ant 5,000 branded shirts. The campaign at SXSW generated over 100 percent ROI and over 3,000 new contacts. The campaign garnered more than 54 articles and 6.4 million impressions.