This one is an attention-getter. Yahoo users were minding their own business when suddenly “Arthur,” Zappos’s newest model, streaks across their screen,
covered by only a censor bar reading “More than Shoes.” You are invited to dress him up, and by clicking on the man you are taken on an adventure through the Web, following him as he tries
to find clothing on a weather site, a cat video site, and a news site. The best part of this ad is that if you ignore him and continue on to reading your Yahoo News, Arthur will appear again on your
next page, doing naked calisthenics, pretty much ensuring interaction.