Nothing is more likely to engage a customer than actually trying the product, but that’s pretty hard when you’re interacting through the virtual space. In an elegantly simple
solution, mediahub/Mullen replaced the home pages of several book-related sites with that home page, as seen on a NOOK. The page retained all functionality and viewers were able to go about their
usual business, but now they were doing it by interacting with the NOOK interface. It doesn’t change the Web experience at all — and that’s the point.