Starcom Adopts Ad Verification System

  • October 7, 2003
Starcom U.S.A. Tuesday said it joined a growing list of agencies that have adopted AudioAudit's AdVantage system for electronically verifying commercial clearances on broadcast, cable and syndicated TV. Starcom sister agency MediaVest USA previously adopted AudioAudit's system, as well as Interpublic's Lowe Worldwide and Omnicom's PHD US unit.
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