The online retailer will reward customers with a new loyalty scheme based on their social media content, reports marketingweek.co.uk. The scheme will see loyal fans offered SuperPoints
over all over the retailer’s social media platforms, according to retailgazette.co.uk. Points will be rewarded for certain social media behaviours and purchases from the site. The company
revealed last month that customers who are fans of their Facebook page on average spend 30% more over the year on the site, than customers who aren’t.
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