As prominent online news groups look to expand their spheres of influence by moving into new markets, it is critical that they consider the particular preferences of their potential
audiences, advises Cint, an innovative provider of market research software. One of the major advantages of a digital media outlet
is that it can be expanded with relatively low investment and in a shorter time period compared to its print peers. However, the comparative ease of launching into uncharted internet waters has its
own drawbacks.
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