• The Wall Street Journal, Thursday, September 6, 2012 12:09 PM

Under the stewardship of Marissa Mayer, Yahoo has no plans to exit the ad technology business. “We see it as a core element to being a successful, global Internet company,” Michael Barrett, Yahoo’s chief revenue officer, tells The Wall Street Journal, regarding the Right Media exchange and the APT platform. What’s more, while Barrett has heard the calls to streamline Yahoo’s operations, he says the company is committed to keeping its technology for automated display ads in house. “If there was ever any doubt, and I’m not saying there was, it’s dispelled."

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