Marketers should know the elements to test on a landing page. It's not such a farfetched concept. Three elements some marketers overlook point to placement of the call-to-action button, the button
copy, and the amount of information on a landing page. Michael Lykke Aagaard guides us through each point, providing tips on using statistical content, keeping facts short and accurate, and making
sure the button copy remains relevant to the topic.
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