Around the Net
Three Landing Page Tips You Might Have Overlooked
- KISSmetrics, Monday, September 10, 2012 9:59 AM
Marketers should know the elements to test on a landing page. It's not such a farfetched concept. Three elements some marketers overlook point to placement of the call-to-action button, the button copy, and the amount of information on a landing page. Michael Lykke Aagaard guides us through each point, providing tips on using statistical content, keeping facts short and accurate, and making sure the button copy remains relevant to the topic.
