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Association Study Finds Two-Thirds of Business Unsure of What Big Data Is, How To Measure it in Analytics, Email and Social

A new study from the Computing Technology Industry Association (CompTIA) has found that the biggest need in Big Data is education, as two-thirds of businesses surveyed do not know what it is or how it can help their business. 20% of respondents with Big Data initiatives believe they are doing well analyzing web traffic patterns. 15% percent say they are doing well understanding email data, and only 12% state that they have a handle on social media data.

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