There is much to consider when starting an email marketing program. Here is a primer featuring 12 tips that marketers need to know.

Mailchimp and Constant Contact both offer email marketing platforms. But how do they fare against each other? Here is a comparison. 

Small businesses are beset by challenges like inflation and labor shortages. Here are the tips that can help them make the most of email marketing in the face of these problems.  

Firms may have an email list. But do they have an email strategy? Here is an overview providing 10 email marketing strategy tips. 

Marketers have much to be grateful for this holiday season. For instance, here are 15 breakthrough martech inventions. 

Tax prep software firms TaxAct, H&R Block and TaxSlayer sent sensitive financial information to Meta, Facebook’s parent company, via a pixel that helps developers track user activity, The Markup states. Included were email addresses, names, income and refund amounts, according to a report in The Verge. 

Crypto marketers should use email marketing. Here’s why. Crypto allows them to control their own assets. Why shouldn’t the same logic apply to audience communications? Here is a how-to for crypto sellers.  

Brands need a strong cross-channel digital strategy for dealing with holiday marketing challenges. Here are some tips on how to avoid feeling the pinch from the digital grinch this holiday season. That includes putting extra incentives in your email. 

Music marketing firm Feature.fm has introduced pre-save email notifications. Fans who have pre-saved an artist’s music will be notified on the day of release that the music is live.

The holiday season is upon us. Here is a last-minute guide to getting ahead of the digital marketing curve.