Beauty brand Apple Rose revved up its email communications during the pandemic. Here is the story of how it did so, working with ActiveCampaign. 

Colorado and UK web users are among the most exposed by the real-time bidding ecosystem. Google and other tech giants process consumer data billion of times per day, Irish Council Study says.

BIMI (brand indicators for message identification) can provide many benefits to users in the face of growing concerns about privacy. Here is a primer on how BIMI can help brands navigate the new marketing ecosystem.   

Gmail is not biased against conservatives, as widely reported. Rather, Republicans are bad at sending emails and their efforts often end up in spam folders, Matt Binder argues on Mashable. 

Brands that have called back their email marketing ought to rethink that decision. Email was still the best-performing channel in 2021. 

Google is flashing possible changes to Android as its 1/0/2022 developer conference. Cross-device updates leads among four updates mentioned on Twitter. 

Apple Mail is getting high marks from privacy advocates for blocking email tracking. Apple is allowing consumers to take their privacy back.   

Microsoft’s web-based Outlook client is now working for work and education accounts, but not for personal email. There are a few tweaks, but the new app is almost identical to the current Outlook Web experience.  

Personalization is ineffective due to poor data quality, and should be replaced with creative that reaches everyone. Here is the argument against personalization as now practiced. 

People starting a business need a plan and email marketing software, among other things. Here are tips for starting a commercial email company.