GDPR governs the processing of personal data. But a separate set of rules addresses electronic direct marketing: The Privacy and Electronic Communications Regulations (PECR). Here is an advisory on what it requires. 

The UK’s Royal Mail has reported a 5% decline in letter volume that it attributes to GDPR. The law has deterred some companies from sending direct mail, it says. 

The Department of Homeland Security warns that Gmail’s new Confidential Email feature could lead to “nefarious activity” in the form of phishing. It claims that billions of users could be susceptible.

B2B marketers are relying on signal data—information that can alert sales and marketing teams to prospects who should be on their radar—to drive campaigns and messaging. For example, Ring Central has used such data to achieve 95% deliverability in its effort to expand its enterprise market share. 

Connectivity Global, a Singapore-based firm, has launched an AI-based email security system for the Asian market. The firm claims it can ward off spam, phishing attacks and malware. 

Rude email messages—those that have urgent subject lines like “High Priority”--can create stress at work and at home, according to a study by the University of Illinois. One reason is that uncivil emails lack social clues that can help set context. 

Yahoo email users filed a motion on Friday, seeking to be certified as a class in multi-district litigation over data breaches that affected billions of email accounts. The breaches occurred between 2013 an 2016. 

Email newsletters are more effective than social media, especially for B2B audiences. But they have to deliver value. These are the tactics that lead to marketing results. 

Email delivers $38 for every dollar spent. And it can help small businesses increase their revenue. Here are some tips on how to make the most of this effective channel. 

Swiss milk processor Emmi Group has used an email API from SAP Digital Interconnect for a campaign offering consumers a chance to win tickets to a ski event. It also expanded the target group via Facebook Audience and lookalike efforts.