Video platform Brightcove was hit with a service outage this week, promoting CEO Jeff Ray to apologize. Fay says that the outage, while it may not be tied to the coronavirus outbreak, shows that service is crucial. 

Email is now the default workplace. An expert shares everything he knows about how to master email marketing.  

Leading brands are using advanced machine-learning tools to determine each customer’s unique interests. The purpose: to create a nutritious email diet for every subscriber. Here is an explanation of what goes into this process.

Discounts, offers and advice are the types of email content that help brands achieve their campaign goals, according to a study by the UK’s Data & Marketing Association (DMA). Tim Bond, head of insight at the DMA, says, “The importance of email to a business cannot be understated.” 

Email plays a key role in helping ecommerce firms acquire new customers. It consists of sending customized messages to prospects, depending on where they are in the buying process. Here are tips from Springbot’s Erika Jolly Brookes on ways to pull in new customers, from retargeting to email. 

Your customers would most likely appreciate an update if your services are affected by COVID-19. That doesn’t mean you should send a Brand Friend email stating “We’re all in this together” or tell them things they already know. Here is a guide to the delicate task of sending emails during a crisis. 

It’s easy to be tone-deaf during the current health crisis. Here are six emails you shouldn’t send during a pandemic—and two that you should. 

You may have a great triggered email program in place. But sales are down for many brands due to the Covid-19 crisis, and you just can’t send the usual “We want you back” emails. Here are some suggestions for communicating during the pandemic. 

The email infrastructure has dozens of moving parts. Here’s an inside look at the systems handling email delivery, servers, domain names and IP addresses.  

Ecommerce provides a great opportunity for collecting email addresses, even those of browsers. Here are tips on how to go about signing up new subscribers.