Campaigner offers an infographic on how to drive response-i.e., by using personalized subject lines.
Email isn't dead. On the contrary, it can help brands avoid brand fatigue with timely and relevant messaging.
CRMBuyer warns marketers not to put the recipient on the spot or base personalization only on data. It also encourages good grammar.
Google said it has found the solution to a phishing scam affecting Gmail users. Thanks to an update to its chrome browser, it warns people when they have been served a page that uses the phishing trick
E2EMail, an experimental end-to-end encryption system, has been given to the open-source community, Google announced.
Email open rates are higher on tablets in the UK than they are in the United states-25% vs. 15%, a Movable Ink study shows.
Artificial Intelligence will drive more effective email campaigns, better lead generation and improved visibility for B2B marketers within three years, a study predicts.
Cordial, a technology company that tracks behavior and generates triggered emails, has raised $6 million in new funding. This round of financing was backed by Upfront Ventures.
The Federal Trade Commission wants to roll back Obama administration rules that subject broadband providers to greater privacy restrictions than web sites.
An email effort for 2016 third-party Presidential candidate Gary Johnson has won a Reed award for the best email fundraising campaign during the primary season. The email, titled, "No More Kumbaya," was created by IVC Media LLC.