Poor personalization can lead to rapid disengagement from B2B emails. Jahia’s Justin Sharaf describes some of the mistakes B2B brands make in email campaigns. 

D2C email conversions leaped by 26% in the first two months of 2021, according to LiveIntent data. Weekends have 12% higher CTRs and emails targeting women are 15% higher than those aimed at men. 

Slack purportedly took another step toward its goal of replacing email when it rolled out a SlackConnect platform update last week. The company quickly backed off when users complained that it might enable workplace harassment. But does the cure really work? 

“Emails are problematic not when they use the wrong sign-off but when they waste time and attention.” So writes Financial Times columnist Tim Harford on why email causes angst among recipients. 

Email is one of the most valuable assets ecommerce brands have for staying in touch with customers. But many could still use some advice on how to use it. Here is a guide to deploying email marketing in the ecommerce process. 

Microsoft is adding its Suggested Replies feature to Outlook for Windows. The tool displays three short messages that can help users respond quickly to an email. It was initially launched on Outlook Web in 2018.     

A weekend email from the Taylor Swift store has some observers puzzled. The email seems to advise readers on how to publish a newsletter by following a basic template.

Virginia’s new privacy law, the Virginia Consumer Data Protection Act, may cause complications for CSOs and CISOs. With GDPR and CPRA now law, they will have to comply with “differing privacy standards at granular levels.”  

Google claims it has solved a problem that caused Gmail and other Android apps to crash. Users should go to Google Play to update Android System WebView and Google Chrome. 

Email is roughly 50 years old. But the technology and its uses are steadily evolving. Here is a look at the global phenomenon and its history.