The average open rate for nonprofit emails is 20.39%, according to research by Campaign Monitor. But that rate can be improved with changes to email format and content.  

It’s time to prepare your Black Friday and Cyber Monday emails, if you haven’t already done so. Here are four ways to make your holiday emails stand out. 

Twilio’s shares fell by more than 10% in Wednesday trading following a fourth-quarter guidance that was below expectations. The company reported Q4 net losses of $87.7 million. 

B2B marketers are shifting toward audience-based structures and seeking to build engagement. Here are five B2B predictions from Caroline Robertson, VP, research director at Forrester. 

Research shows that consumers have to recognize the sender before deciding to open an email. That’s where BIMI (Brand Indicators for Message Identification) comes in — it allows you to exhibit your brand logo alongside your message in the inbox. Here’s an overview of this growing phenomenon. 

Email marketers that use delivery optimization, A/B testing and reactivation tend to pull higher-than-average open rates, according to a recent study by Validity and Demand Metric. Here are more findings. 

Email newsletters can drive traffic to a brand’s website during Black Friday and Cyber Monday. But success depends on several factors, including email design and timing.   

Do your emails end up in the promotions tab, never to be opened? Or do they go right into the trash? Here are 11 tips for ensuring that your emails get read and acted on.

Adobe revealed a significant data exposure last week, possibly affecting 7.5 million users of its Creative Cloud Service. Researchers blame the leak on an unsecured server. 

Email marketing is in the midst of a renaissance. Here are seven tips on how to succeed with your email strategy from Alex Lieberman, founder and CEO of Morning Brew.