• How To Improve Your Nonprofit Open Rates
    The average open rate for nonprofit emails is 20.39%, according to research by Campaign Monitor. But that rate can be improved with changes to email format and content.  
  • Four Ways To Boost Your Black Friday/Cyber Monday Emails
    It’s time to prepare your Black Friday and Cyber Monday emails, if you haven’t already done so. Here are four ways to make your holiday emails stand out. 
  • Twilio Shares Fall In Wednesday Trading
    Twilio’s shares fell by more than 10% in Wednesday trading following a fourth-quarter guidance that was below expectations. The company reported Q4 net losses of $87.7 million. 
  • Five B2B Marketing Predictions For 2020
    B2B marketers are shifting toward audience-based structures and seeking to build engagement. Here are five B2B predictions from Caroline Robertson, VP, research director at Forrester. 
  • How BIMI Can Help Email Senders
    Research shows that consumers have to recognize the sender before deciding to open an email. That’s where BIMI (Brand Indicators for Message Identification) comes in — it allows you to exhibit your brand logo alongside your message in the inbox. Here’s an overview of this growing phenomenon. 
  • Best Practices That Drive High Email Open Rates
    Email marketers that use delivery optimization, A/B testing and reactivation tend to pull higher-than-average open rates, according to a recent study by Validity and Demand Metric. Here are more findings. 
  • Holiday Email Newsletter Tips
    Email newsletters can drive traffic to a brand’s website during Black Friday and Cyber Monday. But success depends on several factors, including email design and timing.   
  • 11 Ways To Keep Your Email Out Of The Trash
    Do your emails end up in the promotions tab, never to be opened? Or do they go right into the trash? Here are 11 tips for ensuring that your emails get read and acted on.
  • Adobe Data Leak Caused By Unsecured Server: Researchers
    Adobe revealed a significant data exposure last week, possibly affecting 7.5 million users of its Creative Cloud Service. Researchers blame the leak on an unsecured server. 
  • Morning Brew CEO Lists Seven Ways to Succeed With Email Marketing
    Email marketing is in the midst of a renaissance. Here are seven tips on how to succeed with your email strategy from Alex Lieberman, founder and CEO of Morning Brew.
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