Marketers rolling out their 2023 strategy must think about adding new tools. They also need to recognizing that consumers are often making purchases based on their values. Here are 2023 marketing trends you should pay attention, from Michael Plummer, Jr., president/CEO/CTO of Our Town America. 

Snapchat has launched a new chatbot called My AI, but warns that the product, which costs $3.99 a month, is “open to hallucinations.” That it means it makes inaccurate comments about a subject that isn’t covered in its training data set.   

Can ChatGPT really improve email campaigns? The answer is yes, from the subject line to the body copy, according to this article. Here is a guide to using data, AI to maximize email engagement and personalization. 

Google is investigating a service outage caused when Gmail accounts are syncing with Microsoft servers. Gmail users on affected devices say they are not receiving emails. Hotmail accounts are also affected. 

Digital advertising automation has clear benefits, but it requires dedication, alignment and strategic planning. It also requires that you define your strategy, document your processes and practice management. Here is an overview. 

Bed Bath & Beyond in New Zealand is being criticized for an email campaign in that promised “cyclone strength” savings in the wake of Cyclone Gabrielle. The company apologized. 

Email marketing is an essential component of a successful real estate business. Here is an overview of what realtors need to know. It starts with building a list. 

ChatGPT can help the marketing and advertising industry. But how? Here is an overview of what ChatGPT is, and how it can be utilized by brands. 

Digital marketers can expect several important trends to hit their business this year. Michael Eslamboli, CEO of Topco Marketing, offers five. 

Helpful emails that aren’t directly selling anything can make customers feel more attached to your brand. Here are four emails that customers will love — and will help them love you.