More marketers selected email as their most important marketing channel this year than any other channel, according to a survey by Experian QAS. However the survey also found that many marketers have to contend with inaccurate or duplicate customer data that can hamstring email marketing efforts. 94% of respondents suspect their customer information may be inaccurate. On average they believe 17% of their data may be bad. 29% report losing a customer because of inaccurate information.
Hackers behind a recently detected email attack campaign are exploiting a vulnerability in a Yahoo website to hijack the email accounts of Yahoo users and use them for spam, according to security researchers from antivirus vendor Bitdefender. After discovering the attack on Wednesday, Bitdefender analysts searched the spam database and found evidence that the attacks may have been occurring for almost a month. The company reported the issue to Yahoo on Wednesday but it appeared unresolved on Thursday.
The Obama campaign has leased its massive voter database to a newly-created advocacy group called Organizing for Action (OFA). The group will use the data to back the president's agenda and raise money for "issue ads," according to an OFA spokesperson. The database - dubbed internally "the launch codes" - is unprecedented in its volume and detail, containing email addresses, mobile phone numbers, address books, social media activity and online behavioral data for millions of voters. The move, which is seen by some as tantamount to transferring consumer privacy to another organization, has alarmed some privacy activists. The assistant director …
Cloud-based email service SendGrid has announced that it is expanding from its US hub in Boulder, Denver, San Francisco, New York and Anaheim to the UK and Germany. The company's platform is used by over 100,000 web app companies and developers including Foursquare, Pinterest, Spotify, Airbnb and Pandora, principally for transactional emails. SendGrid claims that 9 bilion emails per month are now flowing from its system.
Inbox management tool SaneBox has announced the launch of SaneBox for Teams. The service works by putting a filter in your inbox and siphons off into a separate folder all messages that users teach it are not critical. The team version works the same way and is aimed at SMBs at a cost of $10-$25 per seat per month. The company reports that the application saves up to 100 hours per year of productivity lost to sifting through emails.
Tictrac, a "lifestyle designing" platform, launches publicly next month with the purpose of empowering people with their own data. Tictrac aggregates data from services including Runkeeper, Withings, Facebook, Twitter, and Fitbit and dozens of others into an automated and personal dashboard which allows users to analyze how, for example, their stress level rises with their number of unread emails, or if factors like sleep and weather affect athletic performance.
Consumer and small business information announced today the launch of its new email services category providing in-depth, independent reviews and comparisons of leading small business email marketing services. SimplyCast, GetResponse, Mad Mimi, Campaigner, Constant Contact,iContact and Vertical Response were among the services tested and reviewed, with Benchmark Email emerging as the top overall choice.
Nonsense spam - messages containing no links or images and which seem to have no discernible purpose - may be harmless themselves, but they are often designed to mask more nefarious activity, according to security analysts. Nonsense spam typically arrives in barrages, overwhelming an email account and causing the owner to begin rapidly deleting mass quantities of messages, as many as 60,000 in a 12-24 hour period. But the messages are a distraction, designed to hide email confirmations, receipts and other legitimate inbox activity which occur when the user of a stolen credit card or bank account is making large …
In a survey conducted by Aquent and the American Marketing Association (AMA), marketers report that they are decreasing their focus on traditional media. In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents, led by newspapers (32%), consumer magazines (28%) and radio (24%). Digital and direct channels are the least likely to be cut according to survey respondents.
Metalogix announced today the launch of a new version of its email archiving solution, Metalogix Archive Manager Exchange Edition. A key feature is Heirarchical Storage Manager, the central archiving engine for Microsoft Exchange, Files and SharePoint and now makes all utilities centrally available to manage storage optimization at the click of a button whether on-premise or in the cloud