Don’t panic about the GDPR. Its provisions are an evolution of the existing Data Protection Act of 1998 and Privacy and Electronic Communications Regulations 2003. David Aspinall offers eight tips to help companies prepare for the GDPR.    

BJL, an integrated communications agency, has created a “spooky” email marketing campaign for Asada. The email changes three times during the day, serving different products while getting creepier. 

B2B marketers can make many mistakes Here are some of the scariest, including overworking your audience list and focusing only on lead generation. Here’s the full list from Kara Jensen, creative principal of Bop Design.  

A New Jersey couple closing on a new home was robbed out of $91,000 by email hackers pretending to be their real estate attorney. They received a series emails giving them transfer instructions, and they complied by moving the funds over.

SendGrid’s IPO is an unusual one. First, the email marketing software company is on the smaller side of tech firms going public. In addition, it’s in Denver, far away from California. And it’s profitable.  

Consumers and retailers both are looking forward to a robust holiday shopping season, according to a study by RetailMeNot. And Cyber Monday will outpace Black Friday. The report also shows that promotions will be going out earlier this year than they did in 2016.  

Fresh Relevance, a provider of a personalization platform for email, mobile and web, received a £2.15 million investment to drive its international growth this year, and also rebranded itself and launched a new website. In addition, the company, has opened a Boston office. 

Microsoft’s earnings and stock price have risen, and the firm is seen as “one of the biggest, rarely talked-about SaaS/cloud names in the market,” according to a report on Real Money.  The The Azure Stack, a hybrid-cloud configuration, now challenges Amazon capabilities in this area.

News about the Equifax data breach has been followed by a plethora of ads pitching data and identity protection services. Here’s a look at the ads and the services they offer. 

The holiday season is one of the best times of the year for email marketers — if they know what they’re doing. Here are some of the tough questions they ask about email — and the answers.