Senator Catherine Cortez Masto (D-Nev.) has introduced The Digital Accountability and Transparency to Advance Privacy Act. The law would require that data be collected, processed and stored only for legitimate business or operational purposes. 

Apple has rattled the email marketing field with its new Mail Privacy Protection (MPP), which effectively removes the open rate as a metric. Here is an analysis of how MPP affects email marketing, and how to deal with the issue. 

Microsoft says its new Teams upgrade will solve one of its most annoying flaws. It will launch a “decluttering’ treatment.  

Pixel’s spam-blocking call screen feature is being rolled out globally. The announce came from Jan Jedrzejowicz, the product manager for Google Voice.

More than half of all shoppers — in all generations — prefer email communications, Data Axle reports. Here’s what brands have to do to leverage that opportunity. 

Two out of three marketers are investing in email lists, according to a LiveIntent report. Here’s why executives are increasing their focus on email. 

Microsoft will stop supporting Teams, its collaboration platform, on older Android builds. This will affect Android 5 on March 1, 2022, Android 6 until July 1 and Android 7 until September 1.   

Mailchimp recently introduced a new product called Content Optimizer that helps firm use artificial intelligence to improve their email marketing performance. John Wolf, product manager of smart content at Mailchimp, explains how in an interview. 

Apple’s new restrictions on user tracking are hurting technology and e-commerce companies. They are driving up advertising costs and causing a problem for Snap and Facebook.

With volumes skyrocketing everywhere, the stakes are high as email marketers approach this holiday season. Improving deliverability can make or break your customer data strategy. Here are tips on how to play the long game with your email this year.