• A Guide To Automation In B2B Marketing
    Automation is an ever-more popular tool in B2B marketing. But just what is it, and how does it differ from B2C? Here is a guide. 
  • Malware Is Sent In Mass Volume Email Attack
    A high-volume malware email attack is hitting a range of industries, particularly in Germany and Austria. The campaign is tied to TA505, a financially motivated threat group, security firm Proofpoint says.      
  • Working Around The Email Open Rate In The Wake Of Apple's MPP
    The long-term impact of Apple’s MPP is not yet clear, but it is likely to wean marketers away from instant email feedback and towards metrics such as clicks and conversions. Also, it might lead to experimenting with workarounds. 
  • A Look Into Mailchimp's Content Optimizer
    Mailchimp’s Content Optimizer taps into data and uses machine learning and business rules to predict the quality of email campaigns. Here is an interview with John Wolf, product manager of Smart Content for Mailchimp. 
  • Walmart Tests New Text-To-Shop Service
    Walmart’s “incubation arm” Store Nº8  is rolling out a beta test of a text-to-shop offering. Previously, Walmart had a cosmetics text-to-shop service called Jet Black that ran from 2018 to 2020. 
  • The Trouble With B2B Content, And How To Change It
    Much B2B content…uh, is not up to snuff. Katy French describes it in more vivid terms in this guide for creating interesting and engaging content.  
  • BT Goes Out In UK, Halting Email Access For Thousands
    UK Telecom BT is suffering an outage, affecting email and internet access for thousands of users. Service went down at 11 a.m., local time. 
  • Email Newsletter Domain Causes Headaches For Writer
    A writer mistakenly pressed press@substack.com instead of press.substack.com for his email newsletter. And he has since been asked to comment on Substack issues by everyone from The Wall Street Journal to Vice.
  • Party City Builds Email Response With AI
    Retailer Party City has increased its email engagement with AI technology. Here’s the case study of how it was able to succeed. 
  • Facebook Outage Proves Brands Are Vulnerable
    Last week’s Facebook outage proves that marketers need other ways to distribute content—for example, email newsletters. Brands have to take control of their messaging and not rely on “rented land,” experts say. 
« Previous EntriesNext Entries »