Google is offering a new service to developers: A feature that will allow them to create custom apps and automation from within their Gmail inbox. The service was announced in 2019, but not many developers are leveraging these capabilities. 

Gmail and Outlook users are being targeted for emails that falsely claim to offer free gift cards in return for filling out a survey. The emails pretend to be from leading UK supermarkets such as Tesco and ASDA. 

Email marketers are troubled by Apple’s Mail Privacy Protection which eliminates the ability to track email open rates. Here is an overview on MPP and possible workarounds—like tracking click throughs.   

The open rate may be disappearing as a metric. But it’s one of only seven email marketers should track, including the bounce rate, the click-through rate and the unsubscribe rate. 

The much-delayed opening of the Van Gogh exhibit in Boston looked like it had been postponed again due to an email blast that was sent by mistake. The show opened on Wednesday. 

Facebook’s failure has opened the door for email marketers to capitalize on the outage. Several have already responded with emails that address the episode. 

Email can drive sales for both small and large businesses. It also can help them engage audiences and build communities. Here are four tactics that can improve your email campaigns, including personalization and user-generated content. 

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Adobe has unveiled ia toolbox that would allow developers to build, test and deploy customized apps. The Adobe Developer App Builder will be available for Adobe Experience Manager in December. 

Do you know the difference between a double or single opt-in and an implicit opt-in? The question is answered in this primer on opt-in email marketing.