Permission marketing was defined in Seth Godin’s book, “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers.” Here’s an overview of why it is important.

Casa Magazines, a Manhattan hole-in-the-wall, is one of the last magazine shops in the city. It offers thousands of magazines in its roughly 400 square feet. 

Retailers are increasing their digital marketing budgets this year: 66% will do so, compared to 62% in 2021. Only 11% foresee a decrease. 

Have you heard of CLM? It stands for customer lifecycle management, and firms that prioritize it are more successful in attracting prospective customers. Here's a guide to customer lifecycle management.

Digital rights group NOYB has filed a complaint with France’s data protection authority, charging that Google sends ad emails to users without valid consent. The messages look like normal emails, but are adverts the users never consented to receiving, it alleges. 

DuckDuckGo’s Email Protection product is now in open beta. Anyone can now try the forwarding service that removes trackers from messages. 

Microsoft is adding advertising to the Outlook app for iOS and Android. Here is a report on why consumers will be aggravated. 

Google sent unsolicited advertising emails to Gmail users in violation of a European Union court ruling, advocacy group noyb.eu charged on Wednesday. The complaint was filed with France’s data protection watchdog. 

The Talk Talk email service was reported down in the UK. The company has acknowledged the issue. 

Salesforce is offering an entry-level subscription called Salesforce Easy. The Salesforce CRM package is priced at $25 under the new option.