Email remains the primary content marketing channel for most B2B and B2C marketers. But brands need the right software to succeed. Here is an overview of how to choose the most relevant tools.

The recent Mailchimp attack shows  that sophisticated threat actors are exploiting weak links in the email marketing space to target victims. The recent case shines new light on digital identity and supply chain risk. 

Email should be part of any law firm’s marketing strategy. Here are 14 email newsletter ideas to try this year. 

Welcome emails produce the best click-to-open and first purchase conversion rates, a recent Bluecore study found. Triggered price cut and stock notices generated a first-purchase rate of 25%, and abandoned cart notifications 23.9%. 

Experts are questioning whether loyalty rewards programs can know if a person is pregnant. They wonder what the impact would be in states where abortion is illegal

Microsoft was said to be probing customer reports of an issue causing Outlook for Microsoft 365 to freeze and crash right after opening. The details are in a support document published on Thursday.

B2B marketers don’t just need leads: they require high-quality leads with intent and purchasing power. Here is an outline of five essential B2B lead generation strategies that can drive business growth. 

Marketing Automation teams are small and focused on campaigns -- but are neglecting strategic priorities, and focus mostly on executing campaigns, a study of senior Marketo managers reveals.   

Email marketing can help B2B brands build brand awareness and engage customers. Here is a primer on how to create compelling email campaigns. 

Food newsletter Cherry Bombe is using email technology to increase audience retention. It is also making readers and customers smile, according to this post on Martech.org.