WINK
Families still use dinnertime to connect with each other. But they are also increasingly being distracted by email and texts. Here’s what a recent poll found.
Montreal Times
Anything can be sold by email, but the sellers have to have a way of measuring results and setting up a strategy. Here is a primer on how to utilize the email channel — and determine if it’s working.
Central New York Business Journal
FuzeHub, the center for the New York Manufacturing Extension Partnership, has added marketing services and education. The network will educate manufacturers on email marketing, search engine optimization and other disciplines, and assist them with plan development and strategic messaging.
Bleeping Computer
Numerous LastPass users have been warned by email that their master passwords have been compromised. However, the efforts were blocked because they came from unfamiliar locations.
WBOY
Mon Health Systems has warned that two affiliate hospitals have been affected by a phishing attack and possible leak of patient email account information. The firm first became aware of the breach in July, and confirmed it in October.
Customer Think
Demographics can tell a firm who a customer is, but not their favorite sports teams or TV shows. Psychographics can tell all that and more.
The New York Times
OneTrust and BigID are startups that help businesses comply with privacy regulations by deleting consumer data on request. Each of the many laws has its own flavor, an analyst says.
Customer Think
Brands seeking to monetize their content might offer paid email newsletters. Here the reasons why, along with tips on how to go about it.
Make Use Of
A person’s email account will live on after they die, especially given that Google will delete the content of inactive accounts but not the accounts themselves. Here are tips on how Gmail users can control their accounts prior to departure.
Biz Report
The world will have 4.3 billion email addresses within two years, statistics show. Greg Sheppard, CMO of Templafy, discusses what this means for marketers.