Sending emails based solely on demographic segments is a leftover tactic from the 1980’s. The world has changed since then — and in the last three months. Aaron Raddon, co-founder and CTO of Lytics, explains how data can now drive today’s campaigns. 

Nonprofit emailers saw an average open rate of 29.3% in March -- a 4.4% increase over March 2019, Campaign Monitor reports. This happened as nonprofits sent 40% more email than they did in the same period last year. 

Videos can boost your email marketing results by improving the dwell time and click-through rates of your messages. Here are seven tips for using videos in your email campaigns.  

Small business owners often wonder: “What do I need to get started? Roshni Wijayasinha,CMO of Foxquilt Insurance, answers that question in a primer on small business marketing. 

It’s the second birthday of GDPR. What has the law done in the roughly 730 days of its existence? It has been a balancing act for brands. Here’s an analysis of GDPR’s impact on marketing. 

Research shows that email still beats out other forms of marketing in the buyer’s journey. Here are some other findings. 

Marketers need to optimize not within channels but across them. Arm Treasure Data’s Tom Treanor lays out a program for building a holistic marketing strategy.

Google Groups is rolling out its Material Themes redesign, featuring increased spacing and streamlined controls, for G Suite customers next month. But several features are still missing, including collaborative inboxes, tags and categories from the classic Groups. 

U.S. brands must minimize data volume, reduce data fragmentation and take a proactive approach on privacy. That’s what it looks like two years after the implementation of the GDPR.

Security researchers have discovered a new version of the ComRAT malware that is being used by the Russian hacker group Turla. It is controlled through the Gmail web interface.