Cloud software firm NetSuite has agreed to acquire email marketing software firm Bronto Software for $200 million. The deal expands NetSuite's marketing service offering and is the company's sixth acquisition in the space. Bronto customers include: Armani Exchange, ABC Carpet and Home and Samsonite.
British online betting site Betfair has plugged up holes that left user data exposed. Customers discovered the vulnerability when trying to reset their profiles and realized that in doing so, their account name and date of birth were unprotected. After much criticism of its email policy on Reddit and Twitter, the company is requiring email authentication and at least one security question for all profiles.
Ninety-one percent of b-to-b marketers report that email is very or somewhat effective, according to a new report from Salesforce. The first "State of B2B Marketing" report includes feedback from 2,200 full-time b-to-b marketers. The research also revealed that only a corporate website is considered more effective among these marketers.
With reports circulating that CRM giant Salesforce.com could be up for sale, many news outlets are speculating on who might buy. According to Re/Code four companies that could realistically afford to do so include: Microsoft, IBM, Oracle and Google.
The Department of Homeland Security is warning consumers to be on guard against spam messages from scammers that are using the earthquake in Nepal to elicit responses. The messages contain malicious software in the form of attachments. "Phishing emails and websites requesting donations for fraudulent charitable organizations commonly appear after these types of natural disasters," the office explained in its warning.
The Treasury Inspector General for Tax Administration, the IRS watchdog investigating the lost emails sent to and from the former IRS head Lois Lerner, revealed that it has found roughly 6,400 messages that have never before been turned over to Congress. The agency revealed the news to the Senate Finance Committee today. Lerner had claimed that the emails were lost as part of a server crash.
Google has unveiled a new Chrome extension that will work to keep Gmail users from recycling Google passwords on other sites. The Password Alert tool will warn a user whenever they are about to reuse a Google password on a site outside of Google. The goal is to prevent phishing attacks, particularly on malicious pages that steal Google's look and feel to trick users into logging in.
U.S. District Court Judge Rudolph Contreras issued an order to The State Department to turn over all of work-related emails former Secretary of State Hillary Clinton sent or received on her personal account. The agency said that the process could take months and has about three weeks to propose a deadline.
Irwin Horwitz, a management professor at Texas A&M University in Galveston, failed an entire class of students and he informed them via email. "I was dealing with cheating, dealing with individuals swearing at me both in and out of class, it got to the point that the school had to put security guards at that class and another class," Horwitz wrote in the mass email he sent to the students.
Emails with Clickbait subject lines do not lead to clicks, according to new research from Return Path. The report revealed that while headlines such as "you won't believe this shocking secret" may see a lot of web traffic, they don't generate high response rates in email. In fact, the words "secret of" in a subject line leads to an 8.69 percent decrease in open rates as compared to similar emails.