Amazon's move into the enterprise email business may be a move to corner the security business, according to Wall Street Journal reporter Steven Norton. He points out that Amazon gives users control of their own encryption and decryption keys. The move comes are more corporations are looking to beef up security and avoid having emails stolen and made public as happened to Sony.
Russian dating site Topface has reportedly paid a hacker that stole 20 million email addresses. The hackers stole the data from the site f then advertised them for sale on a black market site. Topface is not pressing charges and is paying the hackers in exchange for exposing a vulnerability on their site.
The FBI and the Better Business Bureau are warning college students to beware an email scam targeting university email accounts. The fraudulent messages push "work from home" messages and include a fake job offer. The email asks the recipient to share their bank account numbers in order to receive a payroll deposit.
Mitt Romney sent out an email to supporters on Thursday night letting them know about a conference call he was hosting on Friday morning. "Please join me for an update call tomorrow at 11:00 a.m. EST, 8:00 a.m. PST," read the copy from his site. Many speculated that he would announce a presidential run on the call, but in fact, he revealed that he wasn't running.
Microsoft has introduced Outlook for Android and iOS. The apps come just a couple of months after Microsoft acquired the email startup Acompli for $200 million. The app lets users manage work and personal email accounts on their phone and tablet. The app also has calendar features and attachment integration.
TL;DR is a new iPhone app that is designed to help users make emails more readable on iPhones. The trick is to help its users compose short emails. The platform encourages users to limit their messages to 30 words so that it is easily consumed on a phone.
Amazon has launched a new email platform for companies. The new WorkMail platform will include enterprise email accounts and calendar management, and will compete directly with Microsoft and Google.
A startup called ShuttleCloud is bringing the concept of the social graph to email. The company's developers are trying to identify consumers' contacts and relationships based on their email metadata. Big brands including Google and Comcast are using this information. But now the data is opening up to smaller firms who could potentially use this information to integrate online address books into an app in order to make sharing easier.
Google Wallet, the company's platform that allows users to send money via email, is now open to customers in the UK. The tool facilitates transactions directly through Gmail. The user must click on a send money icon, the same way they would add an attachment to the email.
In a piece exploring the role of personalization in hotel emails, Skift revealed that personalization leads to more effective marketing. In fact, according to data management firm Formstack, companies that know how to use personalized marketing effectively are seeing an average 19 percent lift in sales. Personalized emails also have a 25 percent higher open rate and a 51 percent higher click rate.