• Personalization Vs. Privacy: How To Strike A Balance
    Marketers have to balance the benefits of personalization with personal privacy. Here is a report on how to achieve it. 
  • Stats That Prove Email Is A Top Marketing Channel
    There’s no dearth of stats showing that email is an effective marketing medium.  Here is a collection of data that help make the point. 
  • Online Sales In Gray November
    Online sales totaled $80.3 billion from Nov. 1 to Dec. 6. Here is an update on ecommerce sales and email results in Gray November.
  • Experts Offer Their Top Email Strategies
    James Buchan, director o Charm Offensive suggests this email subject line: “Re: Fake subject line to get your attention.”  It gets a chuckle while persuading people to open it. Here are other strategies from email experts. 
  • CRM Provider Claims It Now Threatens Salesforce
    Pipeline, a CRM platform provider founded in Estonia in 2010, has expanded globally, and now says it is a threat to Salesforce. The firm has offices in over 170 countries. 
  • Brands Want To Cut The Number Of Vendors: Studies
    Marketers are trying to reduce the number of vendors they work with. In the U.S., 60% consider it a critical or high priority.  
  • CenturyLink Customers Lose Internet Service In Outage
    Telcom CenturyLink suffered a nationwide outage on Thursday, affecting internet service. The company said it was working to restore service. 
  • Vendome Media Is Shutting Down; Real Estate Unit Is Being Sold
    B2B publisher Vendome Media is in the process of selling its real estate holdings, including a series of e-newsletters, as it prepares to close its doors at the end of the year. The 14-year-old company, which once had 80 employees, now has only five or six. 
  • GDPR Impact Will Be Felt In 2019
    GDPR has not really lead to “better control” over personal data. It has led only to annoying consent pop-ups. But the enforcement grace period will end in 2019 and GDPR’s full impact will be felt. 
  • How To Create Non-Pushy Cart Abandonment Emails
    Cart abandonment emails can persuade consumers to come back and complete the purchase. But they can’t be too pushy. First, the brand has to understand the reasons for the abandonment—then offer value to win back the customer. 
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