Marketers have to balance the benefits of personalization with personal privacy. Here is a report on how to achieve it. 

There’s no dearth of stats showing that email is an effective marketing medium.  Here is a collection of data that help make the point. 

Online sales totaled $80.3 billion from Nov. 1 to Dec. 6. Here is an update on ecommerce sales and email results in Gray November.

James Buchan, director o Charm Offensive suggests this email subject line: “Re: Fake subject line to get your attention.”  It gets a chuckle while persuading people to open it. Here are other strategies from email experts. 

Pipeline, a CRM platform provider founded in Estonia in 2010, has expanded globally, and now says it is a threat to Salesforce. The firm has offices in over 170 countries. 

Marketers are trying to reduce the number of vendors they work with. In the U.S., 60% consider it a critical or high priority.  

Telcom CenturyLink suffered a nationwide outage on Thursday, affecting internet service. The company said it was working to restore service. 

B2B publisher Vendome Media is in the process of selling its real estate holdings, including a series of e-newsletters, as it prepares to close its doors at the end of the year. The 14-year-old company, which once had 80 employees, now has only five or six. 

GDPR has not really lead to “better control” over personal data. It has led only to annoying consent pop-ups. But the enforcement grace period will end in 2019 and GDPR’s full impact will be felt. 

Cart abandonment emails can persuade consumers to come back and complete the purchase. But they can’t be too pushy. First, the brand has to understand the reasons for the abandonment—then offer value to win back the customer.