Over 80% of UK consumers distrust influencers because it is not clear when they have been paid to promote a product, according to a survey by Savvy Marketing. However, 54% of millennial beauty buyers say they have been swayed by influencers.

Foldable screens, reality-plus and the use of AI in customer service are among the martech trends that took hold in 2018. Here are the big moves made by marketing technology vendors. 

Businesspeople are overwhelmed with email. Here are tips for writing B2B promotions that stand out in the inbox.  

National privacy regulations are on the way with the approval of both the public and the tech giants. Here is an update on why a GDPR-type law could be passed in the U.S. 

This year’s patterns suggest some of the trends that will take hold in 2019. As the marketing funnel shifts, expect content, AI and Voice to grow in importance.

A Maryland official’s email list was used to send phishing emails pretending to be from Netflix. Howard county executive Calvin Ball has apologized to the 35,000 recipients, about 2% of whom clicked on the link. 

Retailers can boost year-end revenue with a holiday flash sale that rewards their best customers. Emails promoting the sale should be sent to buyers who are most likely to open and click on messages. 

Chicago mayoral candidate Toni Preckwinkle has sent an email demanding justice for Cynthia Brown, who received a life sentence for killing a sexual abuser at age 16. However, the email provides no means for helping Brown — it only asks for funds for Preckwinkle’s campaign. 

Microsoft wants users to switch to its Outlook Mobile apps when  setting up their email account on a device. It will hold their email for ransom if they stay with the native app. 

Massage therapists use email marketing, too. Here are six tips on how these small business owners can improve their email results.