Spearphishing is hitting law firms and businesses of all sizes. But it can be stopped when companies remove the bait. 

Email newsletter lists can be built using social media. For example, publishers can link to their newsletter in all their social media bios and employ YouTube pre-roll ads. 

Email creation involves many team members and a variety of tools. Here are 35 project management tools that can help enhance campaigns. 

Email is an effective channel for reaching young loyalty program members with personalized messages. But brands should take care not to blow up their inboxes. 

Reports say a federal privacy bill draft resembling Europe’s GDPR could appear early in 2019. Democratic Senators Richard Blumenthal and Republican Jerry Moran are working on a bipartisan bill. 

Consumers respond to the barrage of holiday emails by unsubscribing at high rates. Email marketers can fight this with personalization and a mobile-first strategy.  

Uber is being hit with over $1 million in additional fines for a 2016 data breach, exposing the names and email addresses of customers. The UK ICO and the Dutch data protection watchdog both weighed in with six-figure fines. 

Companies have a long history of burning and wasting attention and trust, says pundit Seth Godin. Here are Godin’s prescriptions for marketing in 2019.

Subject lines can make or break an email campaign. Here are five subject line strategies to boost open rates.

Many marketers are failing to realize the full potential of digital media. One reason is that it is difficult to manage campaigns across all digital channels.