Retailers are starting to reopen. Getting shoppers back into your stores will take more than a one-off email. Instead, coax them in with an email reopening campaign that promises a whole new experience. Here are tips on how to do it. 

Google has warned that old G Suite apps will be shut down in August. The purpose is to improve performance and security. 

Email marketing open rates have increased during the pandemic. Greg Zakowicz, a marketing strategist and content team lead with Omnisend, shares the details and recommends strategies going forward.

Beyond Pricing has acquired Blizzard Internet Marketing two years after was acquired by RedAwning. Beyond Pricing, which serves the short-term rental market, will integrate Blizzard’s suite of service into its channel management and analytics platform.  

Communication with restaurant customers is critical in this time of lockdowns. That’s where email comes in. Here is a list of email upgrades that can quickly drive value for restaurants. 

B2B marketers have for years tried to achieve the level of personalization common in B2C. But are they succeeding? Here is an analysis of how B2B marketers can align with the self-directed buyer journey. 

A Google bombshell was reported last week. Microsoft’s Windows 10 is deleting emails in Gmail or sending them to the spam folder.

The UK has its own version of a coronavirus email scam. Retailers are receiving messages offering fake business grants.  

Hey, the new email service from Basecamp, was officially launched on Thursday, and is now open to anyone with no invite needed. In addition, the Hey app is now available in Apple’s App store. 

Want to boost your marketing campaigns? Invest in email software. Among other things, software will help you personalize your emails, send as many as you like at one time and measure the result. Here is a listing of the benefits.