Salesforce is announcing several new tools during its TrailheaDX virtual conference this week. Among them is Salesforce Functions, which lets developers build serverless applications on top of Salesforce.
Demandbase’s purchase of Engagio could signal a collision course between ABM and marketing automation software. Here’s an analysis of what it means to the B2B field.
Australia’s Stateside Sports is working with Emarsys to improve omnichannel engagement across email, mobile, social media, SMS and retail.
Customer support platform Ujet has raised $55 million in Series C funding. The round was led by Sapphire Ventures, with participation from Alphabet’s GV and other investors.
Email marketing is only as good as the software that supports it. Here are six of the best email platforms for e-commerce businesses.
Fragrance and body care retailer LAFCO has improved its email open and click rates with a loyalty campaign fueled by Zinnelo. In addition, the firm has achieved a 26.72% boost in customer retention and a 23.49% increase in repeat purchase revenue.
Smaller businesses have been particularly hit by the cost of compliance with the GDPR. And regulators have struggled to apply the rules to emerging technologies such as AI, blockchain and the internet of things, according to a confidential report draft.
Email is a channel through which you can use your own lists to convert customers — if you do it correctly. Here is a wrap-up of statistics, findings and tidbits that you should know if you’re attempting to leverage email marketing.
Research by Campaign Monitor shows that more people are opening emails now than before. Here’s what that means to the email channel and what you should do about it.
Google has confirmed an update that will make phone prompts the primary two-step verification method for eligible users, preventing the defaulting to an SMS message or voice call. Apple already does this.