Salesforce has helped Adidas incorporate dynamic content into its email marketing campaigns. Here is a case study on how the brand improved its personalization.  

Customer journey mapping is a tool that can help brands better understand what consumers want. Here’s a guide to how mapping can lead to stronger email marketing campaigns. 

The $180 million in financing announced this week by SparkPost will help that firm build its global footprint. As part of that, it will add to its team in the UK. 

Email content has to be both relevant and readable. Here are ways to make your email marketing content more engaging. 

The pandemic is pushing B2B marketers away from face-to-face contact and more toward email. But the emails have to look right. Here are four email design trends to follow in the year ahead. 

Illicit spammers have their own way of looking at things: When a consumer clicks “unsubscribe” or “stop,” the spammer takes that to mean “subscribe” and “Please, go on.”

Google claims that the ad-targeting techniques it outlines in its Privacy Sandbox are pulling results that are almost as effective as those achieved by third-party cookies. It also says that its Federated Learning of Cohorts (FloC) approach is superior when it comes to privacy. 

Gmail users were told they must accept new terms on Jan. 25 or lose certain messaging features. These include Smart Compose, Assistant reminders and Automatic email filtering. 

B2B brands need to embrace omnichannel marketing in the wake of COVID-19. That doesn’t mean replacing measurable workhorses like email and content marketing—rather, it requires that brands bring these channels together, along with new ones, and coordinate their marketing. 

Consumers now expect a more personalized experience from retailers. But many brands shoot themselves in the foot by running ads that annoy users by pitching the same product they are buying. Powerinbox CEO Jeff Kupietzky recommends a deeper data dive to personalize offers.