A barrage of new technology will probably debut in 2021. But wise marketers will avoid getting swept up in the hype. It’s time to return to the marketing basics. Here’s a guide to how.
Third-party demand-generation efforts have grown in number. But there are several issues that can slow them down. Here’s a list of common demand-generation problems, with tips on how to fix them.
Phishing artists have hacked construction and energy firms, using credentials that were available with a Google search. The emails used an employee or title within the target company in the subject line.
Email will be widely used in 2021, as it was in 2020. But you have to ensure your email strategy does not fall flat. Here are the leading email marketing trends and tools.
Online retailer Kogan has been hit with a fine for violating Australia’s anti-spam laws. The firm allegedly sent 47 million emails from which it was hard for shoppers to unsubscribe.
Marketers are testing COVID-proof email messaging. That’s one of the email marketing trends that bear watching in 2021.
Digital sales tripled YOY during the recent holiday season. And more than $1 of every $4 spent on retail purchases came from online orders. Here are more stats from the last months of 2020.
New state privacy laws are limited in scope. But the CAM-SPAM Act of 2003 applies everywhere in the U.S. Here is a rundown on what CAN-SPAM requires of email marketers.
Many marketers put personalization on the back burner in favor of a catch-all approach. Now it’s time for them to send emails that cut through the noise of the generic content that is now inundating customers. Here is a guide to how that can be done.
Brands that want to freshen up the look of their emails in 2021 should study this infographic from Uplers. Among the tips are the use of bold photography and the dark mode.