Malouf has published a book to help retailers increase their profits throughout email marketing. It outlines all the steps in an email campaign, with tips on what to do. 

Microsoft is a popular choice among cyber criminals seeking to mimic brands. The second is DHL. Here are the brands most likely to be impersonated by crooks. 

Email newsletter publishers face many challenges in 2021. Here are tips for conducting a successful newsletter strategy this year. 

Wine consumption has risen during the COVID-19 pandemic, and email marketing has helped it along. Here is an email benchmark report from WineGlass Marketing. 

Tyler Espitia, a serial entrepreneur, started email marketing as a senior. He believes email is powerful because people check their messages every morning. Here are his thoughts on the channel. 

Email security firm Mimecast says that a certificate used to securely connect customers to Microsoft 365 has been compromised by a “sophisticated threat actor.” Roughly 10% of Mimecast’s customers use this connection, the company states. 

Automated email sequences are usually sent after a customer takes an action. Here is a primer on their benefits and how to conduct them. 

Marketing has changed, between the COVID-19 pandemic and technology and regulatory changes. Here are 18 of the best ways to market your business in 2021. 

Brands will be focusing on media-mix modeling as part of their analytics strategies this year. Here are three predictions for marketing analytics in 2021.  

The boom in online shopping has led to increased email marketing by small businesses. John Orlando, CMO at Constant Contact, shares his thoughts on what’s next for SMBs using email.