Team Trump was hyperactive during the recent election cycle, sending 12 emails to subscribers within one 24-hour period. Here’s an analysis of who won the battle of the Presidential email marketing campaigns. 

Has email marketing had its day? Not by a long shot. Here are the reasons why email continues to work for businesses. 

B2B marketers must take back control of the buying cycle, says Nick Heys, CEO of ABM platform Jabmo. That is one of the many opportunities they can look forward to in 2021.

Paid acquisition can help you build your email list. But there pitfalls. Here are tips on how to proceed by Zach Labenberg and Brian McKenna of DMi Partners. 

Salesforce CMO Stephanie Buscemi is leaving the company after an almost seven-year tenure. Her replacement Sarah Franklin, now general manager of platform. 

How long should your marketing emails be? People didn’t mind long copy back when email was a novelty. But consumers want short messages in this era of all-day texting. Here is what you need to do. 

Having survived 2020, email marketing may face new forms of disruption this year. Here are five predictions for email in 2021 from the experts at Validity.    

Email is the de facto successor to the cookie, says Ivan Markman, chief business officer of Verizon Media. Here is Markman’s analysis of where marketing and advertising technology are headed. 

Direct and email were used in a campaign to reach new mothers in North Carolina for health research. Women who received a postal mailer enrolled at a 4.1% rate, and that rate rose to 5% among those who also were sent an email.  

Retailers increased their average digital spend by 22% during the holiday season, and email drove a higher conversion rate. Those are among the takeaways of a study conducted by LiveIntent and MediaRadar.