• Don't Let Your Emails Be Classified As Spam
    Small businesses can easily find their emails being marked as spam. It pays to use a broadcast email service like Mailchimp, Weber or ActiveCampaign, Brian Basilico writes. And here are some other tips. 
  • How Will Publishers Respond To The Cookiepocalypse?
    Digital publishers are warily monitoring the changes in privacy and martech. They organized 50 CES-style meetings this year to share their thoughts on identity in a cookie-less universe, WeatherBug’s Mike Brooks writes.    
  • Microsoft Email Users Targeted In Phishing Scam
    Microsoft users have received phishing emails that claim they are from FedEx and DHL Express. The goal is to swipe email account credentials.
  • The Problem With Your Email May Be In The Copy
    Brands with plummeting open rates should take a look at their email copy. Here are five tips for writing emails that get opened and convert subscribers into paying customers.   
  • The Return Of The Email Newsletter
    Email newsletters, after years of neglect at many companies, are making a comeback. LiveIntent’s Nick Dujnic explains why. 
  • Salesforce Wants To Swallow The Whole Business World
    Customer relationship management is inherently dull. But Salesforce founder Marc Benioff “spices up his brand with all sorts of tangential mishegoss,” especially during the company’s annual Dreamforce event. But what is he really selling? And has he always taken the nobler path?
  • Google Adds Privacy Labels To Gmail App
    Google has added Apple App Store privacy labels to its Gmail app. The app shares a person’s course location and user ID with advertisers. Earlier this month, Google said the labels were added to YouTube.   
  • Equestrian Brand Kerrits Drives D2C Boom With Email
    Equestrian specialty brand Kerrits has grown its D2C business by 150%, in part with the help of email marketing. The firm had to change its email plan when wholesalers closed their stores.   
  • Data On Kroger Pharmacy Customers Exposed In Hack
    Social security numbers and other personal details of Kroger Pharmacy customers may have been stolen, the company says. But it adds that less than 1% of customers were affected. 
  • Welcome And Abandon Emails Pulled Strong Results During 2020 Holidays
    Welcome, Cart Abandon, Product Abandon and Browse Abandon produced Over 90% off all automated orders during the 2020 Cyber weekend. One out of every eight clicks resulted in a sale, Omnisend reports. 
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