Small business owners are sending email newsletters to promote and share information about themselves. Case in point: Brandy Thomason McNair started a newsletter after launching Bella Vita Jewelry in 2008.

With social media developments ever more confusing, it is time to build our own properties and use social media to bring people to the platforms you own—like your email list. Here is the case for why your business needs email marketing. 

Generative AI is being used for a variety of content forms. But there is danger. Here is an overview of the types of legal issues that accompany Generative AI use, from consumer protection to intellectual property.

Identifying B2B and B2C buyers is hardly easy in a privacy-driven environment. Here is an overview on use of identity resolution platforms, zero-party data, data clean rooms and community building from the MarTech Conference. 

Zoom, the video-conferencing platform, is partnering with OpenAI to expand its smart companion, Zoom IQ, and to provide a flexible approach to AI. The move will allow Zoom to make “generative AI a driving force” in making organizations more productive, it says. 

Some British consumers have little hesitation about sharing personal data at risk in emails. A study by Beyond Encryption found that 43% had shared data like bank account or passport details in emails over the past year, with Gen Z twice as likely as Baby Boomers to do so. 

Email is a well-trod marketing channel -- but it can still be improved. Here is an overview on the new rules for creating compelling campaigns. 

Legislators were only slightly less likely to respond to constituent email messages generated by AI (15.4%) than those authored by humans (17.3%), according to new research from Cornell. A field experiment investigated how GPT-3, the predecessor to the most recent model, would fare.

UK consumers had trouble accessing their email accounts on TalkTalk Monday morning. The company acknowledged there were issues related to “sending and receiving emails.”

Marketing automation firm Klaviyo has laid off 140 staffers. The layoff affects employees across all teams, including engineering and design.