Dreamforce, the Salesforce convention that packed San Francisco’s Yerba Buena district prior to the pandemic, is returning in September. But it is expected to have only 5,000 attendees, compared with 170,000 in the past, and strict safety standards will be enforced, the company says. 

Microsoft is rolling out calendar-syncing improvements for its native Outlook app for Windows. It has been testing it with users who opted in. 

Breinify, a startup that applies data science to personalization, has raised $11 million in funding. The round was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined Ventures, CXO Fund, Amino Capital, Startup Capital Ventures and Sterling Road.  

Email is a useful tool for tech marketers seeking to retain customers and nurture leads. But it must provide “relatable” content. Here are four tips that have other firms win customers. 

Marketing budgets may be bouncing back, but many brands are trapped in “martech bloat.” Ve Global CEO Jack Wearne explains why, and what can be done about it.  

Both Shopify and email are growing in popularity among e-store owners. Here is a review of the top 1- Shopify apps for email marketing from Promotion World.    

Hyro, a communications platform focusing on healthcare sector, has received $10.5 million in Series A funding in a round led by Spero Ventures, with participation from Twilio and Mindset Ventures. The company is eyeing new verticals. 

Viviane Reding, who spearheaded the proposal for GDPR back in 2012, now thinks the law has to be revised. The reason: Its enforcement is uneven. 

Experts are calling Google’s partnership with Shopify a “masterstroke.” The move will enable Google to become a direct competitor to Amazon, they say.

Email is a very useful tool in B2B — if you understand the metrics. Here are five best practices for improving your B2B email marketing performance.