• Dreamforce Is Returning To San Francisco In September, Salesforce Says
    Dreamforce, the Salesforce convention that packed San Francisco’s Yerba Buena district prior to the pandemic, is returning in September. But it is expected to have only 5,000 attendees, compared with 170,000 in the past, and strict safety standards will be enforced, the company says. 
  • Microsoft Rolls Out 'Biggest Outlook Chance' Since 1997
    Microsoft is rolling out calendar-syncing improvements for its native Outlook app for Windows. It has been testing it with users who opted in. 
  • Data Science Startup Breinify Raises $11 Million In Funding
    Breinify, a startup that applies data science to personalization, has raised $11 million in funding. The round was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined Ventures, CXO Fund, Amino Capital, Startup Capital Ventures and Sterling Road.  
  • Email Marketing Tips For Tech Brands
    Email is a useful tool for tech marketers seeking to retain customers and nurture leads. But it must provide “relatable” content. Here are four tips that have other firms win customers. 
  • What To Do About Martech Bloat
    Marketing budgets may be bouncing back, but many brands are trapped in “martech bloat.” Ve Global CEO Jack Wearne explains why, and what can be done about it.  
  • The Top 10 Shopify Apps For Email Marketing: Opinion
    Both Shopify and email are growing in popularity among e-store owners. Here is a review of the top 1- Shopify apps for email marketing from Promotion World.    
  • Hyro Nails $10.5 In Series A Funding, With Twilio Participating
    Hyro, a communications platform focusing on healthcare sector, has received $10.5 million in Series A funding in a round led by Spero Ventures, with participation from Twilio and Mindset Ventures. The company is eyeing new verticals. 
  • Key Force Behind GDPR Now Says It Doesn't Work
    Viviane Reding, who spearheaded the proposal for GDPR back in 2012, now thinks the law has to be revised. The reason: Its enforcement is uneven. 
  • Google's New Partnership With Shopify Is 'Pivotal'
    Experts are calling Google’s partnership with Shopify a “masterstroke.” The move will enable Google to become a direct competitor to Amazon, they say.
  • How To Elevate Your B2B Marketing Performance
    Email is a very useful tool in B2B — if you understand the metrics. Here are five best practices for improving your B2B email marketing performance. 
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