Facebook has discovered a security breach affecting nearly 50 million accounts. Hackers exploited the site’s “ViewAs” feature. Facebook reset some logins so that 90 million people will have to log in again.
There are many to-do’s when launching your first email campaign. Here is a guide to the basics every email marketer should know.
Two companies are separately offering their internal marketing data to help marketers see beyond walled gardens. Notablist is making available the tech stacks fueling brands’ emails, and Parse.ly is providing an “attention map” of Net topics.
Half of all email-driven orders now originate from smartphones, research shows. Here’s what email marketers need to know about customer engagement via mobile.
Three variables determine the effectiveness of a cold email campaign: One is niche, another is job title and the third is the offer. All three should be tested.
An email blast is a mass email, but it is not spam. Marketers send them to provide information of value to recipients. Here are suggestions for how to send email blasts — and some tools for doing so.
Darktrace, a cyber security firm that help defend firms against email phishing attacks, has raised $50 million in Series E funding. That raises the firm’s total financing to $229.5 million.
Surveys are a good way to drive email engagement, but it’s not easy to get the copy and design just right. Here are tips on how to deploy email surveys that produce results.
Salesforce co-CEO Marc Benioff warned on Tuesday that tech companies are facing a “moment in time,” in which they have to define their values. Speaking at Salesfore’s Dreamforce conference, he added that firms face a grim future if they fail to acknowledge feedback from customers.