Every few years, marketers reevaluate the efficacy of email. But one thing is clear: Now is the time for retailers to fully embrace email as part of their personalization and promotional efforts.
A massive LinkedIn data breach has exposed data on 700 million users -- 92% of the total audience. The data, including inferred salaries on some, is available on the dark web.
Email marketing is an effective tactic for startups, producing high ROI and allowing firms to reach their subscribers. Here is how some of the fastest-growing startups are using email.
Service was quickly restored to users of Gmail and other Google services after an outage Monday evening. Google, YouTube and Gmail were down in parts of North America.
Mercedes Benz has been hit with a data breach, although it is not as widespread as it could have been. It includes card and Social Security details on only 1,000 individuals, not on a possible 1.6 million.
Harried email content writers may not heed some of the basic rules for email newsletters. Here are six tricks to turn your email newsletter into a lead-generation machine.
Gmail has unveiled a redesign of its email app and site. The overhaul is an effort by Google to compete with productivity apps such as Slack and Microsoft.
Rhode Island residents are being targeted by a phishing attack focusing on professional licenses, the state’s Department of Labor and Training has warned. The advisory states that recipients should not click on any links.
Marketing automation has become an essential tool. But how do you make it work? Here is a primer on what it is and how to get the most out of it.
Companies can utilize low-code/no-code applications without hiring teams of developers. But managers have to know how they work and what they are good for.