Email marketing has undergone many changes since its inception. But one that has revolutionized the channel is the emergence of the smartphone. Here is an analysis of how mobile has changed email marketing.
Salesforce has cancelled its Dreamforce conference in San Francisco over coronavirus concerns. Instead, the event , which brings almost 200,000 people to San Francisco, will go on in “new and virtual ways.”
Virgin Media claims to have resolved issues that led to a broadband outage in the UK. But hundreds of users said they were still able to get online.
Email newsletters are an effective tool for engaging customers. But they must bring value to both the recipients and the business. Here are six tips for crafting effective B2B newsletters.
Brands are revising advertising campaigns, knowing that consumers will judge them for a long time for insensitivity during the pandemic. Meanwhile, the deluge of marketing emails has become a running joke on social media.
GDPR.EU, a GDPR advice site, has fixed a problem that reportedly exposed MySQL database settings, including passwords. Researchers discovered a .git folder exposing this data.
Consumers want reliable information, service, community and a positive outlook when they open emails from brands. Validity’s Guy Hanson offers tips on how marketers should engage their customers in this time.
Disney sent an email highlighting its “giving spirit,” in providing food to families in need. But it did this at the same time it was furloughing 100,000 employees, putting added pressure on local food banks, the Daily Mail alleges.
GlobeX Data is set to launch a platform to help firms reduce Business Email Compromise scams as employees work at home during the COVID-19 crisis. The Custodia platform will be launched within the next few weeks.
Small businesses are feeling the pinch, but they are uniquely qualified for these times, given their ability to pivot. They should start by adapting their email messaging and content.