Businesses can get in a rut by not automating certain tasks to free up their creative time. For example, they should create a series of marketing emails, to send out automatically on a pre-planned schedule. 

The Wall Street Journal now considers the inbox as a platform, like Apple News, Facebook and Instagram. Here are the best practices observed at the Journal to ensure that email is always delivered. 

Second Lab, a mobile app maker has boosted its marketing ROI with a personalized email campaign, working with Linden Lab. Here’s a case study of how this was achieved. 

The UK’s National Cyber Security Center had launched what it calls a Suspicious Email Reporting Service, in response to a barrage of COVID-19-themed phishing attacks. The service was developed in partnership with the City of London police. 

People are anxious about the pandemic, so marketing emails have to be empathetic and reassuring. That requires a serious tone and a positive outlook. And don’t make crisis messages transactional.     

Interactive email newsletters are one of the top trends of 2020. They outpace gif-based solutions in establishing credibility and providing customers with a chance to join the action. Here’s a how-to, along with examples.  

British consumers are less overwhelmed by display ads than they are by emails and social media ads, according to a New study from Epsilon-Conversant and CJ Affiliate. The research shows that 47% feel they are receiving too many emails.

Out of a job in Massachusetts? A study shows that 62% of businesses are hiring. Here’s a listing of firms in tech, marketing and related fields with openings to fill. 

This is no time to be annoying leads with excessive emails. Drip campaigns use marketing automation to trigger emails based on actions—like filling out a form, downloading content or visiting a product page.

AYRA Cleaners, a California dry-cleaning chain, uses email to stay in touch with customers. But it’s critical to change the promotion for every mailing, says Sassan Rahimzadeh, president.