• AWeber Versus GetResponse: A Review
    Email marketers have many vendors to choose from. Here is an analysis of two: AWeber and GetResponse, and how they stack up against each other.  
  • Size Doesn't Matter When It Comes To Email Marketing Lists
    There’s money to be made even with a small email list. Chic-CEO.com’s Stephanie Burns and copywriter Tarzan Kay offer six tips on how to leverage a small email list. 
  • Authorities Warn Of Coronavirus Scams
    Consumers are being harassed by a barrage of emails, texts and robo-calls offering COVID-19 testing kits, bogus treatments and financial help. Some claim to be from government agencies or the World Health Organization.  
  • Email Marketing During A Public Crisis
    It’s not easy marketing in a crisis. Best practices tend to be altered or heightened. But successful brands strike a balance between marketing and taking account of the situation. Here are tips on how to market by email during a public crisis or emergency.
  • An Email Marketing Guide For Hotels
    Gone are the days when inbound agents made hotel reservations. Instead, properties are driving bookings with personalized email campaigns. Here’s a guide to how to do it, starting with capturing email addressees. 
  • LiveRamp Appoints Jason White as SVP And Head Of Publishers
    LiveRamp, the provider of an email identity solution, has named Jason White, former GM of programmatic at Viacom CBS, as SVP and head of publishers. White will be responsible for driving use of the firm’s Authenticated Traffic Solutions by publishers. 
  • Six Things That Separate High-Level Email Marketers
    Six best practices separate high-performing email marketers from firms that don't perform as well. Validity’s Tom Sather outlines these practices.
  • Tips For Email Marketing During A Crisis
    It’s not easy communicating with customers during a crisis. But email is the primary way of staying in touch, providing certain rules are kept in mind. Here are five tips for creating emails that customers will open and read. 
  • Email Marketing Tricks For Staff Communications
    Email marketing focuses on external audiences, but it offers many lessons that can be applied to internal email outreach. First, stick to a schedule. Second, apply formatting and branding.
  • A Roster Of The Top Email Hosting Providers
    Email is still growing as a worldwide communications tool. Here is a roundup of the top email hosting providers, starting with Google’s G Suite and Microsoft 365. But they’re not the only ones. 
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