B2B buyers are more comfortable buying from someone they never met. But marketers need to pay attention to the accuracy and completeness of the data they collect on customers. Expert Ruth Stevens explains why.
It's time for B2B marketers to move on from lead-centered tactics. Instead, brands should focus on buyer and account engagement. Here is an essay on why.
Buildabundle, a UK firm selling outgrown baby clothes, has found that with social media costs rising, email newsletters are more important. Here is the story of how the brand leveraged email.
Email may be a reliable marketing tool. But you need to do check it before you send it out. For starters, are your spelling and grammar acceptable? Here are the 11 parts of a marketing email you should double-check.
Your email team should get funding that allows it to contribute significantly to the company’s bottom line. Ryan Phelan offers five tactics for getting the funding you deserve in 2023.
Enough with all these metrics — I don’t care how many emails you send or calls you make. Email automation allows you to send 1 million emails before coffee, all while making 50 calls. This author is more interested in the mix of business you are pursuing.
Businesses gain by having a strong online footprint. But what does that entail? Here are eight ways to improve your online presence in 2023, including tips on email.
The humble email newsletter may be returning to earth. Meta killed Bulletin and there are signs that the potential for paid email newsletters is fading.
Data analytics platform Seek AI Inc. is offering a new SaaS platform for B2B marketers. It relieves data professionals of the mundane tasks they often face in companies.
Everyone makes mistakes. And email marketers are sometimes guilty of howlers. Here’s a guide to handling bad email sends.