Autodesk needed to get control of its content workflow. So it deployed Asana for all communications relating to content production.
Email copywriters often rely on proven structures to write faster. Here are three sample formulas for email marketing copy.
A security researcher has discovered a Yahoo Mail vulnerability that could allow an attacker to snoop on a victim’s emails, and has been paid a $10,000 bounty by Yahoo Mail. It allegedly consists of a cross-site scripting flaw.
Marketers cannot afford to take email security for granted. Data protection issues can hurt a brand search ranking and email sender reputation. Natasa Djukanovic, CMO of .ME, outlines the precautions marketers need to take.
Companies are wondering how to avoid fines like the $56.5 million penalty levied on Google by the French National Data Protection Commission. Here is an analysis of what the French GDPR fine teaches us about data protection.
UConn Health has suffered an email data breach, exposing records on more than 326,000 people. The information includes name, dates of birth, Social Security numbers and medical data.
Many firms are having problems listening to customers and determining what they want. A study found that 41% feel they are doing a good job, and 34% an okay job, meaning they don’t necessarily understand what they customer wants. And 29% are struggling to remember that customers are human beings, not simply inboxes.
TrueFacet, a luxury watch and jewelry resale platform, is sending AI-assisted personalized emails in favor of generic campaigns. It hopes that this will give it an edge over competitors.
A UK writer complains that retailers are besieging her with marketing emails. She doesn’t want to unsubscribe, but she says that brands “email me almost daily with increasingly desperate attempts to get me to their website.”
Beto O’Rourke’s team has sent an email survey to supporters, asking for input on the issues that matter most to them. It doesn’t say if he will run for President, but states that “Beto and Amy have been looking at way they best serve our country going forward.”