- Gmail is providing customized auto-responses to emails. But is this useful or creepy?
- Oath’s email scanning has been on the table since April. The firm clearly explains how it hopes to make money from users in return for free email.
- Subject lines open the door to content. But they have to be written for mobile devices. It starts with being short and sweet.
- Email marketers should be careful about using emojis in subject lines. They add a layer of complications—or example, will the audience respond to a trend identified with youth culture?
- Building your customer base can help you grow your business. But it’s not the only factor. Here is an overview of how email can fuel customer retention.
- French regulators have issued notices to two data companies for using location data from app publishers without informing consumers, in violation of the GDPR. Both firms help retailers and brands with advertising and measurement.
- An email sent by the Missouri Democratic Party to University of Missouri students in an effort to recruit interns ended up in faculty and staff inboxes, and led to a phishing attempt. The email was sent to email addresses in a public student directory.
- Hackers are obtaining the email accounts of high-level executives to perpetrate cyber scams, Verizon reports. They also are using email addresses with user names and domains similar to those of the executives.
- Total email volume fell after GDPR, although that could be due in part to seasonal fluctuations, reports show. Spam levels remained relatively static.
