Express
TalkTalk, a UK internet and email provider, says it is back up following a Thursday morning outage. Many users reported that they were unable to log in and access their email messages.
Law360
Marriott, already under legal fire for its massive data breach, is facing another lawsuit. The complaint, filed on Wednesday, alleges that the chain’s Starwood unit failed to protect the personal information of its guests.
Business2Community.com
Facebook remains a preferred channel for reaching consumers. Here’s how you can use the social network for building your email list, starting with the placing of a sign-up form on your Facebook page.
Forbes
A growing number of emails are saved and read later. Here’s what changing consumer habits mean for the timing of email marketing campaigns and the sending of relevant content.
Fast Company
The operator of a two-person business followed Life Is Good’s example and cut off email — for a month. And he learned some lessons, one being that email is addictive, although it doesn’t have to be.
Business2Community.com
Email remains the top channel when it comes to ROI, lead generation and content distribution. Here’s a roundup of stats on how marketers are using it.
eMarketer
B2B marketers aren’t big spenders on digital ads. On the contrary, they 79.7% use personalized calls or emails to nurture leads and 64.4% to send email campaigns, according to a survey by Bob Design.
Business Computing World
The best way to prevent customers from hitting the unsubscribe button? Use proper email etiquette — be considerate of their preferences, time and attention. Here are five ways to achieve that.
CRN
SkoolBag, an education software provider, has informed customers that their encrypted login credentials may be among the one billion email addresses and passwords found in Collection #1 by security researcher Troy Hunt. The company says that a limited group of its users’ email addresses and encrypted passwords are in the hacking forum.
Business Insider
Microsoft employees were ensnared in a massive reply-all email thread last Thursday. The incident, which started when a message was sent to 11,543 staffers registered to the company’s GitHub account, amused veterans who recalled a similar disaster in 1997.