Consumers spent a record $19.6 billion on Valentine’s Day last year. Here are examples of winning Valentine’s Day email campaigns.
A data breach affecting Discover card holders has revealed data potentially including account numbers and security codes. The firm has issued replacement cards for customers who might have had their data revealed in the attack.
An email survey sent to Pasadena, California residents was declared fraudulent by the city. The email said it was sent by the city, but it wasn’t—it was sent by a group called Pasadenans Organizing for Progress (or POP!).
The UK’s Information Commissioner’s Office (ICO) is probing an incident in which users of Deliveroo, a food delivery app, were charged for orders they had not made. The firm reported the episode to the ICO, and says its own site had not been hacked.
Campaign Monitor is planning a major ad blitz to remind customers of its Australian roots. Insight Venture Partners, the firm’s largest shareholder, has quietly restructured the business. This month, the company acquired two U.S. platforms: Sailthru and Liveclicker.
CRM-based email marketing can suffer when there are dead leads and other clutter. Here are strategies for cleaning up your data, starting with updating your customer segment groups.
Creating a good email marketing list is a long-term endeavor. Here are five ways to capture customer interest and keep it.
Email marketing is sometimes done on a hit-and-miss basis. Wayne Elsey explains three things that brands should keep in mind when trying to kickstart an email campaign.
Chetan Chaudhary has assumed the duties held by Ron Huddleston, channel leader at Twilio, following Huddleston’s unexpected death last November at age 45. Chaudhary discusses Huddleston’s legacy and the future at Twilio. The company is in the process of acquiring email API provider SendGrid.
Google has lobbied the National Labor Relations Board to reverse a 2014 decision to let employees organize on a company’s email system. Google has twice urged the board to undo the so-called Purple Communications ruling.