Valentine’s Day is almost here. It time to launch your holiday email campaigns. Here are three ideas on how to win the hearts of consumers. 

U.S. marketers are warily eying the $56.8 million fine handed out to Google under GDPR. They recognize that the law isn’t ‘solely a European problem'.” 

Verizon Media Group, the former Oath, is laying off 800 employees, 7% of its staff, The division includes Yahoo, HuffPost and Tumblr. 

Six months after its takeover of Datorama, Salesforce is adding new tools for marketers. These will include a Marketing Cloud Email Studio connector. 

Stackmails allows marketers to craft and send automated custom emails or drip campaigns. It also allows brands to tailor emails with customer fields and add prospects via MySQL or .csv files.

Milestone’s email newsletter was blocked by MailChimp because of a malformed XML.  A submitted item had some “hidden characters” in it.  

A weakness at GoDaddy allowed scammers to hijack the domains of several brands, including Expedia, Mozilla and Yelp. This led to a December 2018 email blast that threatened explosions at buildings and schools unless recipients paid a $20,000 ransom.   

The only way to know if your emails are working is to measure your key performance indicators (KPIs). These are specific marketing metrics, ranging from deliverability rates to list growth rate. 

B2B lead generation requires an email-based lead nurturing sequence and an optimized landing page to move prospects through the funnel. The email should be automated and include five to seven touches over 30 days. 

Republican leaders have agreed to overhaul the party’s fundraising apparatus. They are creating an online platform called Patriot Pass, a rival to the Democrats’ Act Blue.